Thursday, April 26, 2012

The Costco Craze Premeres Tonight On CNBC

The Costco Craze: Inside The Warehouse Giant  premieres tonight and will be rebroadcast a number of times over the next few days.

I will be updating this post with my comments.

I will be curious to see what they say about the food at Costco.


I was generally pretty pleased with the broadcast. It elaborated on a number of things I was already aware of such as their private label products and their small selection, But it also talked about their major sales in areas such as toilet paper and wine.

I was also pleased that they said their prices for food were 30% lower than the typical major grocery store.

And in the area of wine, I was impressed by the analyst who said they have played a part in upgrading America's taste in wine. (I am paraphrasing).  No wonder the independent Costco Wine Blog is so successful and useful.

I was also pleased with the interview with my friend Kim at the Addicted To Costco blog.  That was fun and it was exciting to see another Costco blogger on tv.

While the show definitely portrayed them as aggressive negotiators and extremely shrewd marketers, I thought the overall tone was pretty positive. They have happy customers, they sell quality products and they treat their employees very well. They are also concerned about being true to their strategy.

It was a fun show and I recommend watching it.


  1. nice idea.. thanks for posting..

  2. Nice blog! Great focus! just visiting from Seattle.